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John Loomis May 13, 2008

Posted by Geoffrey Hiller in England.
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Aboard the London Eye flight, from the project “Tourists”

John Loomis began his photography career as a stringer for the local newspaper at just 15. A dozen+ years later again back in his native Florida, Loomis specializes in action, documentary, editorial, portrait, and travel work for a diverse group of magazine and advertising clients. Deeply passionate for long-term photojournalism, John is also the Editor in Chief of Blueeyes Magazine. Select editorial clients include: AARP, Architectural Digest, Audubon, ESPN the Magazine, Elle, Essence, FADER, Fast Company, Fortune, Mother Jones, New York Magazine, The New York Times Magazine, Newsweek, Outside, People, Rolling Stone, Smithsonian, and The London Sunday Times Magazine.

About the Photograph:

“The image of the London Eye flight at dusk struck me because of the metaphor turned physical reality of a group of tourists floating in a bubble above one of the world’s great cities. I think to a lot of people that’s how they want to travel… in a giant bubble that allows them to see everything but not get too close to experiencing something authentic or spontaneous, and even bring a bit of what is familiar to them along. What is of course a bit ridiculous about the image is that I’m in another bubble myself, photographing the other bubbles, instead of the sinking sun over the smoggy edges of the horizon.”

“The Tourists project explores how when people go on vacation the real work begins. Armed to the teeth with recording devices of every medium, the entire trip is spent in an intense effort to create an archive filled with proof that they were really there. From within their group travel package specials and double-decker tour buses, in Rome, London, Prague, New York City, or Tokyo, they tirelessly search for the right spots for their loved ones, or a willing stranger, me, to snap a picture of themselves crowned as emperor in their newly conquered territory. This is the beginning of an essay trying to understand tourism culture in America and abroad.”

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