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Lance Rosenfield November 11, 2009

Posted by Geoffrey Hiller in United States.

Austin, Texas

Lance Rosenfield (b. 1972, United States) is a freelance photographer based in Austin, Texas. In addition to shooting editorial and commercial assignments for clients including The New York Times, The Wall Street Journal, and United Way, he concentrates on personal work such as ‘Thirst for Grit’ in which he presents the life and times of modern-day small-town rodeo cowboys in Texas. His work has been exhibited in solo shows in Texas and California and group shows in Texas, Virginia, Connecticut, and New York. Lance was selected to the Eddie Adams Barnstorm Workshop in 2007, was a finalist in the 2009 Emerging Photographer Grant awarded by the Magnum Foundation, and is a 2010 Black & White Magazine Spotlight photographer. He also serves on the Board of Trustees for the Austin Center for Photography and is a founding member of Texas Toast Photo Show.

About the Photograph:
“In their semi-itinerant ways, hauling from one small-town to the next across the wide expanse of Texas, rodeo cowboys find late-night roadside diners for hot meals and a break from the long road. When I returned to Austin in 2006 after eight years in California, I wanted to undertake a personal project in which I could reconnect with my home state of Texas. I stumbled onto the world of rodeo and latched on.  The lives and community of the rodeo riders struck me as fascinating in their camaraderie and wayfaring lifestyles.  Not only do these men live up to their folk-legend reputations, I found that many of them live in big cities like San Antonio and carry jobs in the construction and oil industries.  They identify themselves as rodeo cowboys through and through, and it seems they can live no other way. As 44-year old bronc rider Jeffrey Miller says, My greatest fear right now in life other than not making it to Heaven is having to retire from rodeo.  This is an on-going project and I have formed friendships with a number of the characters in the story, namely the two finishing a meal in the photo above.”

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