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Piero Martinello November 22, 2010

Posted by Geoffrey Hiller in Italy.

“Bar Portraits”. Schio, Italy 2007

Piero Martinello (b.1985, Italy) joined FABRICA, the Communication Research Center of Benetton Group. At FABRICA Piero has worked extensively for Colors Magazine, becoming the director of photography of Colors 76, “Teenagers”. His work has been published in La Repubblica, The Herald, Le Monde, Il Corriere della Sera, La Stampa La Tribune and Internazionale, and has had exhibitions in Luxembourg and Lisbon. Piero has also worked on various social awareness campaigns; a campaign for the situation in Darfur commissioned by the Canadian newspaper Walrus, two World Health Organization campaigns entitled “Stop Tubercolosis” and “Child Injury Prevention”, and two campaigns for United Colors of Benetton. In 2010 he has been assisting Mary Ellen Mark in New York, and he’s currently working in London with Adam Broomberg and Oliver Chanarin.

About the Photograph:

“This image is part of the “Bar Portraits” series, a collection of portraits of gentleman met and photographed inside small and dodgy bars and cafes of small villages all around Italy. It was taken in the town where I come from, Schio, a village at the bottom of the mountains in the northeast of Italy. And this is actually my favorite bar, Osteria Due Spade, a place where Ernest Hemingway had some good times when he was an ambulance driver with the American Army. The man in the photo comes to this bar every single morning and every single afternoon, no exceptions. He always sits on his own, reads the news and has a coffee or a glass of wine, white during the summer and red during the winter. He’s a man of few words, when I asked to take his portrait he didn’t complain or say anything, he just followed me, sat at the table with an incredible spontaneity and posed like an worldly-wise Hollywood actor.”